Midway through 2025, the equipment finance market has shifted from cautious optimism to targeted opportunity. With rates holding steady and lenders competing in select sectors like landscaping, healthcare, and infrastructure, brokers must adapt quickly. Success hinges on understanding sector dynamics, communicating the true cost of waiting, and delivering clean, complete submissions. Preparation, not prediction, now defines the winning strategy.

Many customers misunderstand why they receive certain financing terms or why lenders request extra documentation. In equipment finance, underwriting involves more than just credit or cash flow—it’s a complex, risk-based process. This blog teaches brokers how to clearly and empathetically explain underwriting to their customers, helping them set expectations, reduce friction, and build trust throughout the financing journey. Use the CLEAR framework to guide better conversation

Eliminate friction and close more deals with the F.L.O.W. framework for equipment finance brokers. A guide to building a smoother workflow