Business owners who passed on equipment financing earlier in the year are making decisions differently in Q4. With actual year-end numbers, finalized budgets, CPA-driven tax planning, and shifting cash flow needs, many “approved-expired” deals are now viable again. The opportunities sitting in that folder may be your strongest Q4 wins if you revisit them with the right context.

Your clients are reading Fed headlines and waiting for rates to drop more. Here's the problem: they're asking the wrong question. The question isn't "What will rates be in December?" It's "What does waiting cost me?" This guide shows equipment finance brokers how to reframe that conversation with math that turns waiting into an expensive mistake. Plus: why Section 179 deadlines and equipment lead times make October critical for large purchases.